This is how the market looks in



Percentage adult smokers

WHO estimated that 24% of adult Thais smoked in 2012. These figures, aside from being out of date, are questionable because around 50% of all tobacco consumed in Thailand (primarily in the provinces where home grown tobacco cultivated in defiance of government quotas is used in hand rolled cigarettes by many users) is untaxed, unregulated and unmonitored.

LHP status (legality, availability etc)

E-cigarettes are banned, although they remain available to buy in many places


Taxes account for 70.2% of the price of the price of a pack of the most sold brand of cigarettes in Thailand, according to the 2013 WHO report.

Price of a pack

Depending on the brand, the average cost of a pack of 20 cigarettes is between around THB60 (locally produced) and THB95 (imported).

Illicit trade

Thailand has one of Asia’s lowest illicit trade percentages. According to Oxford Economics smuggled and counterfeit tobacco products accounted for 2.3% of total sales volume in 2013. However, this study did not take into account the 50% or so of smokers who consume unregulated, untaxed tobacco in the form of roll your own using domestic tobacco grown outside of government quotas.


Graphic and text health warnings cover 85% of the front, back and sides of a cigarette pack in Thailand. Plain packaging has not been reported to be under consideration.


Seeking help to stop smoking in Thailand? Call 1600 or click here.