This is how the market looks in



Percentage adult smokers

16% of adult Singaporeans were reported to be smokers in The Singapore Mental Health Study (SMHS) conducted between December 2009 and December 2010. The 2013 WHO report places the figure at 16.3%.

LHP status (legality, availability etc)

E-cigarettes are banned in Singapore (ref). For more information on e-cigarette laws and regulations in Singapore and elsewhere, this site provides some insight, although cannot vouch for accuracy or currency.


In 2013, the tax on a pack of cigarettes accounted for 69% of the total retail price. In 2014, excise tax collected on tobacco products was raised by 10%. To compare tax rates on a country by country basis, this WHO site, although somewhat out of date, provides some insight.

Price of a pack

A pack of 20 cigarettes in Singapore costs around SG$12-13.

Illicit trade

Singapore has a relatively high percentage of illicit cigarettes, accounting for 19.6% of total consumption 2013 according to Oxford Economics.

Packaging and labelling requirements

Graphic and text health warnings cover 50% of the front and 50% of the back of all packs. Overall, health warnings cover 50% of the packaging. A “public consultation” is planned for the end of 2015 as the government considers implementing plain packaging regulations similar to those imposed in Australia (ref).

Want to quit smoking in Singapore? Call QuitLine at 1800 438 2000, or click here.