This is how the market looks in
Percentage adult smokers
The most recent comprehensive survey, published by WHO in 2013, indicated that 23.1% of adult Malaysians smoke.
LHP status (legality, availability etc)
Ongoing debate as to how e-cigarettes should be regulated has been focused on treating them as pharmaceutical products. However, there are numerous outlets selling e-cigarettes and accessories openly and many sales are conducted online. The market is growing rapidly. For more information on e-cigarette laws and regulations in Malaysia and elsewhere, this site provides some insight, although factasia.org cannot vouch for accuracy or currency.
Cigarettes taxes accounted for 52% of the retail price in 2013. In 2014, the government imposed a 15% hike. To compare tax rates on a country by country basis, this WHO site, although somewhat out of date, provides some insight.
Price of a pack
The minimum price for a pack of 20 sticks is set at MYR7. Prices range up to around MYR14 for a pack of premium imported sticks.
Malayisa has a huge problem with illicit tobacco products. In 2013, the volume rose to 35.6% of total sales, according to Oxford Economics.
Packaging and labelling requirements
Graphic and text health warnings cover 50% of a cigarette pack, 40% of the front and 60% on the back (ref). Plain packaging is currently not being considered in Malaysia
There is no government-sanctioned Quit Line in Malaysia.