This is how the market looks in


ercentage adult smokers

According to WHO’s most recent figures, 34.8% of Indonesians were current smokers in 2012. Over 90% of Indonesian smokers use kretek, a blend of cloves and tobacco.

LHP status (legality, availability etc)

Officially, e-cigarettes are banned, but authorities seemingly tolerate personal use.


Indonesia has long had a complicated tax system applied to tobacco products with many different tiers and sub-tiers making it hard if not impossible to determine the average percentage of tax in the retail price. However, a recent article in the Jakarta Post stated that, following recent increases, taxes will account for 65% of the retail price of a pack of cigarettes.

price of a pack

A pack of 20 cigarettes costs around Rp15,000. Locally produced kretek can sell for less than this or a lot more, depending on the brand and the quality.

Illicit trade

As consumers prefer domestically produced kretek cigarettes, illicit trade in the form of smuggling is very low in Indonesia, although there is evidence that it appears to be creeping upwards. Oxford Economics found that 0.6% of the total market was illicit in 2013.


Graphic health warnings cover 40% of the main display areas parallel to the top edge of the packaging on most tobacco packs (ref: Plain packaging has not been reported to be under consideration.


There is no official government quitline available